Refreshing the Logo, Part 2
How do you look? Building Trust: Part 1
Logo Test
Oct 31, 2008
As a follow up to Refreshing the Logo part 1, part 2:
Here is a summary of the simple tests to determine whether the logo is consistent with the requirements of good design:- Is the logo easy to describe?
- Is it eye-catching, simple and memorable?
- Does it look good with or with out colour?
- The logo must scale to the size of a small postage stamp without looking muddy?
- A hand painted white 8 inside of a painted red box
- I have asked quite a few people and they agree.
I am happy that it passes all tests.
Posted by Thomas Cowell
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